Does Your Customer Know Your "Why"?
You don't make products just to make money. You make products because you're passionate about the impact they make. You need to innovate and make a lasting difference with the work you do. Making money matters because it will fuel your ability to continue to innovate into the future. If that describes you, my marketing approach will help drive your success.
Don't just start a blog or a podcast. Utilize tools of content and social media marketing to tell your customers the "why" behind what you do. Harness their passion alongside yours and create brand advocates that keep coming back for more and tell their peers about what you do.
Purchase is the "testing ground" for a product cycle. That's why my marketing strategy goes deeper to make sure your customers keep coming back.